Choice Model Lab
Change the price and feature mix to see how preference shifts across three simulated customer segments.
About this demo: The inputs and results are synthetic. This is an educational interface, not a production model or client result.
- Simulated preference
- Potential adopters
- 0
- Monthly revenue
- $0
Weighted across segments
Scenario estimate
Before costs or churn
Preference by segment
Offer shareA balanced offer
How the demo works
Each segment has a different synthetic utility for price and features. The interface converts total utility into choice probability with a logistic function. In a real choice-based conjoint, Hierarchical Bayes would estimate individual-level preferences from respondent choices.